The Right Careers For Your Personality Type
Dan Schawbel is the leading personal branding expert for young professionals. Read total profile
People you know or take never met yet are googl'ing you. Allow'southward confront it, yous're even google'ing yourself! At the stop of 2007, the Pew Internet Research Team found that 47% of people search for data about themselves online (Cocky-Googling), which was more than double 5 years ago. It'southward a pretty safe bet that per centum has climbed to over 50 or threescore% past this twelvemonth.
Some people might tin it ego-surfing, only it'south actually a good exercise to encounter what results come up upwards for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more about yous. Hiring managers want to see if yous take a clean record in Google, which is your permanent record because every move you lot brand (yes fifty-fifty a blog annotate) is stored in that location forever. Before I went on a second date in one case, the daughter Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't have happened. Endeavor doing it right now and run into what you get.
At that place is no hiding from Google!
Google keeps track of only about everything you do on the cyberspace. It patrols and captures your online beliefs, such as when yous post on your weblog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more than. Bated from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete moving picture (nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to find out everything near you when they grow older. "Mom, look what I just found out almost Dad in Google." Your personal make can't hide from Google. There is 1 major exception to this though.
Common names
If your proper name is common, such as Mike Smith, then it volition be very hard to own your Google results. There are over 54 1000000 results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the beginning few pages. If your life goal is to rank in the height x results, that may be achievable, if you either become very famous or work extremely hard at building content each and every twenty-four hours for your entire life. At the age of lx you might find out that Google changed their algorithm and y'all'll lose all that hard work. The point existence is that you'll accept to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that y'all change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which means traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely high in Google. We're talking Google PageRank'southward of 8 and college! Your blog posts most these celebrities will never end up on the summit xx results for their name unless you are Perez Hilton. If your name is the same every bit a celebrities, you lot are in big trouble. Try searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 one thousand thousand), Lil Wayne (xl one thousand thousand) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you don't stand up a chance. If you are stuck with a glory proper name, I suggest that you build your make around an area of your expertise or involvement and connect it to your make proper noun.
Unique names
While growing up, yous might have been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, right at present yous get to express mirth at anybody else! With a distinct name, y'all are able to easily manipulate the results for your name on search engines. When you become to your high school reunion and see your friends, you'll get the terminal laugh considering you lot can exist visible and control perceptions, while they only cannot. When you Google your name, whether you have results that reflect your make, you'll run into how difficult it will exist to rank high for it or not. Depending on the competition, information technology may take yous a few days or a few months. Over time, if you work very hard, you'll own the pinnacle ten results for your name.
In my next mail service, I'll talk most what you can exercise to gain control over your Google results and allow your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/the-right-careers-for-your-personality-type.html
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